The U.K rock band Elbow is ready to put out their own beer labeled ‘Build A Rocket Boys!’ after their latest album.
From their website:
[We are] Proud supporters of traditional British real ale - the band have teamed up with local business Robinsons Of Stockport, an award winning family brewers, to create this very special cask ale. The new beer is brewed to Elbow's own specifications after a series of tastings at the brewery. Band members sampled a range of Robinsons' ales to shortlist their preferred style of beer, taste and colour before deciding on a golden ale with a rich rounded body, smooth bitterness, subtle tang of malt and fruity aroma. Elbow’s ale will be a golden premium session bitter at 4.0% ABV, available in cask only. 'build a rockets boys!' real ale gets its official launch at this year's Manchester Food & Drink Festival in October and will be available in selected pubs across the 400-strong Robinsons pub estate throughout September and October. Look out for it during Freshers' Weeks at universities across the North West area and at selected free trade outlets nationally while stocks last. The band can't wait for you to try a pint."