Elbow is ready to launch their own beer

The U.K rock band Elbow is ready to put out their own beer labeled ‘Build A Rocket Boys!’ after their latest album.

From their website:

[We are] Proud supporters of traditional British real ale - the 
band have teamed up with local business 
Robinsons Of Stockport, an award winning family brewers, to 
create this very special cask ale.

The new beer is brewed to Elbow's own specifications after a 
series of tastings at the brewery.
 Band members sampled a range of Robinsons' ales to shortlist
 their preferred style of beer, taste and 
colour before deciding on a golden ale with a rich rounded body,
 smooth bitterness, subtle tang of malt
 and fruity aroma. Elbow’s ale will be a golden premium 
session bitter at 4.0% ABV, 
available in cask only.

'build a rockets boys!' real ale gets its official launch at 
this year's Manchester Food & Drink Festival
 in October and will be available in selected pubs across the
 400-strong Robinsons pub estate
 throughout September and October.

Look out for it during Freshers' Weeks at universities across 
the North West area and at selected 
free trade outlets nationally while stocks last.

The band can't wait for you to try a pint."


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